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Meet The Team

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Owner, Stylist, Permanent Cosmetics 

Jennifer Martin

Owner Jennifer Martin is a licensed Cosmetic Tattoo Artist, certified microbladist and Master Colorist.

Having trained under internationally certified, celebrity Cosmetic makeup instructor, Doreen Lindgre, Jennifer brings passion for helping women to enhance their natural beauty. Most importantly, Jennifer loves helping her clients feel their best through her work, professionalism, and our team that provides next level customer service.

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Cosmetic Tattoo Artist

Cathy Simpkins - Brows By Cathy

Experienced cosmetic tattoo artist who loves helping women feel better about themselves through the beauty of semi-permanent make up.

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Reception

Jenni Riddle

Reception, assistant

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Stylist

Paula Hilario

Paula graduated from Lynchburg Holy Cross in 1985 and completed Cosmetology school immediately after. She is excited to share her 38 years of knowledge and vivacious personality.

Paula excels in making customers feel relaxed and special by providing professional solutions to the different hair types, specialized blonding and cutting modalities.

Paula and her husband Mike have three children and two puppies they adopted from the humane society. When she isn’t in the salon, she enjoys local music, and watching her husband play guitar in a local band.

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Reception

Sarah Wilkinson

Previous Assistant and Receptionist

Leaving permanently in June for maternity 

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Apply Today

Contact Jen for employment information

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VERIDIA (434) 515-2733  * 2908 Old Forest Rd, Lynchburg, VA 24501

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